Marketing - Mastering the ProcessCode: 20-MKT

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Course Details

258 Pages

This course teaches you key components of marketing strategy and tactics including: identification, analysis and selection of target markets; development of product/service lines; pricing; distribution systems; advertising and promotions; service marketing; and international marketing. Major forces impacting marketing strategy, such as consumer behavior, completion, and regulating forces, are discussed. Also covered are marketing information systems and internet marketing.

Major Subjects:

  • Introduction to Marketing
  • Marketing Research
  • The Consumer and the Market
  • Marketing Costs Versus Marketing Strategies
  • The Consumer as a Variable
  • Consumer Motivation
  • Product as a Variable
  • Product Planning
  • Product Identification and Consumer Response
  • Pricing and Pricing Theory
  • Pricing Patterns and Objectives
  • Pricing and Business Decisions
  • Promotional Decisions and Demand Stimulation
  • Advertising
  • Personal Selling and Sales Promotion
  • Sales Force Management
  • Retailing
  • Physical Distribution and Channel Selection: Part I
  • Physical Distribution and Channel Selection: Part II
  • The Channel Functions
  • Marketing Services
  • International Marketing
  • Marketing Information Systems and Packages
  • Internet Marketing
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    Presentation Method:  QAS Self-Study

     

    Category:  Marketing

     

    CPE credit:  12 Hours


    Program Level:  Update


    Prerequisites:  None


    Advance Preparation:  None


    Exam expiration date:  Participants must submit exams for grading within one year from the date of purchase

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