Marketing - Mastering the ProcessCode: 20-MKT

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Course Details

258 Pages

This course teaches you key components of marketing strategy and tactics including: identification, analysis and selection of target markets; development of product/service lines; pricing; distribution systems; advertising and promotions; service marketing; and international marketing. Major forces impacting marketing strategy, such as consumer behavior, completion, and regulating forces, are discussed. Also covered are marketing information systems and internet marketing.

Major Subjects:

  • Introduction to Marketing
  • Marketing Research
  • The Consumer and the Market
  • Marketing Costs Versus Marketing Strategies
  • The Consumer as a Variable
  • Consumer Motivation
  • Product as a Variable
  • Product Planning
  • Product Identification and Consumer Response
  • Pricing and Pricing Theory
  • Pricing Patterns and Objectives
  • Pricing and Business Decisions
  • Promotional Decisions and Demand Stimulation
  • Advertising
  • Personal Selling and Sales Promotion
  • Sales Force Management
  • Retailing
  • Physical Distribution and Channel Selection: Part I
  • Physical Distribution and Channel Selection: Part II
  • The Channel Functions
  • Marketing Services
  • International Marketing
  • Marketing Information Systems and Packages
  • Internet Marketing

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    Presentation Method:  QAS Self-Study

     

    Category:  Marketing

     

    CPE credit:  12 Hours


    Program Level:  Update


    Prerequisites:  None


    Advance Preparation:  None


    Exam expiration date:  Participants must submit exams for grading within one year from the date of purchase

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American CPE, Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org

 

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