Marketing - Mastering the ProcessCode: 20-MKT
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Course Details
258 Pages
This course teaches you key components of marketing strategy and tactics including: identification, analysis and selection of target markets; development of product/service lines; pricing; distribution systems; advertising and promotions; service marketing; and international marketing. Major forces impacting marketing strategy, such as consumer behavior, completion, and regulating forces, are discussed. Also covered are marketing information systems and internet marketing.
Major Subjects:
- Introduction to Marketing
- Marketing Research
- The Consumer and the Market
- Marketing Costs Versus Marketing Strategies
- The Consumer as a Variable
- Consumer Motivation
- Product as a Variable
- Product Planning
- Product Identification and Consumer Response
- Pricing and Pricing Theory
- Pricing Patterns and Objectives
- Pricing and Business Decisions
- Promotional Decisions and Demand Stimulation
- Advertising
- Personal Selling and Sales Promotion
- Sales Force Management
- Retailing
- Physical Distribution and Channel Selection: Part I
- Physical Distribution and Channel Selection: Part II
- The Channel Functions
- Marketing Services
- International Marketing
- Marketing Information Systems and Packages
- Internet Marketing
Presentation Method: QAS Self-Study
Category: Marketing
CPE credit: 12 Hours
Program Level: Update
Prerequisites: None
Advance Preparation: None
Exam expiration date: Participants must submit exams for grading within one year from the date of purchase
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American CPE, Inc. is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State boards of accountancy have final authority on the acceptance of individual courses for CPE credit. Complaints regarding registered sponsors may be addressed to: National Registry of CPE Sponsors, 150 Fourth Ave. North, Nashville, TN 37219-2417. Web site: www.nasbaregistry.org
NASBA QAS Sponsor number 108096
